In the rapidly evolving digital landscape, the introduction of artificial intelligence (AI) has transformed how businesses operate, especially regarding online visibility and traffic. A Romanian digital marketing agency, TUYA Digital, specializing in Generative Engine Optimization – GEO, has recently made a significant breakthrough by creating a sophisticated tool designed to measure how much organic traffic has dropped following the integration of AI into various online platforms and search engines.
The Challenge of Measuring AI’s Impact
The advent of AI has brought numerous advantages, from enhanced user experiences to improved data analysis capabilities. However, it has also posed challenges for businesses relying on organic search traffic. With AI-driven algorithms prioritizing paid advertisements, personalized search results, and voice searches, how users find information online has drastically changed. Traditional metrics often fail to capture these changes’ nuanced impact on organic traffic.
The Forma: A Game-Changer in Traffic Analysis
TUYA’s latest innovation, „The Seven Steps Formula,” addresses this gap. The Formulator is an advanced analytical tool that leverages machine learning and big data to provide an in-depth analysis of organic traffic trends. By comparing pre- and post-AI integration data, the tool clearly shows how much organic traffic has been affected.
DETAILED CTR IMPACT OF GENERATIVE RESULTS ON ORGANIC TRAFFIC
Here are the calculated impacts for positions 1-10 using the revised formula, which incorporates additional factors such as query type, SERP features, and device type:
| Position | Current CTR (%) | New CTR (%) | Percentage Decrease (%) |
|---|---|---|---|
| 1 | 28.5 | 25.54 | 10.40 |
| 2 | 15.0 | 13.51 | 9.96 |
| 3 | 11.0 | 9.95 | 9.53 |
| 4 | 8.0 | 7.27 | 9.10 |
| 5 | 6.0 | 5.48 | 8.66 |
| 6 | 5.0 | 4.59 | 8.23 |
| 7 | 4.0 | 3.69 | 7.80 |
| 8 | 3.0 | 2.78 | 7.36 |
| 9 | 2.5 | 2.33 | 6.93 |
| 10 | 2.5 | 2.34 | 6.50 |
There is more to be understood, even by Google itself, in terms of algorithm, industries targeted, and keywords triggering this AI Overviews feature. Still, one thing is clear: like Bing introduced Copilot in its classic search, Google introduced Gemini, its Generative Engine, and called this feature AI Overviews.
GEO – Generative Engine Optimization might become the next SEO or, as some experts call it, an additional feature the SEO agencies should include in their services. Either way, the era of generative engines has just begun, and you are either prepared for it or disappear from the market.
